Arm & Hammer
"Tested By Time"
Despite being a well-known brand, Arm & Hammer is seldom a top-of-mind laundry detergent. This legacy campaign draws attention to this time-tested brand. The vintage advertisements and redesigned packaging stand out beyond the average modern day clutter, and speak to a time when our problems were small, but our messes were much bigger.
Art Director + Designer: Kayla Martin
Copywriter: Jason Cahill
Location: Magazines such as Better Homes and Good Housekeeping
When walking down the detergent aisle, all of the similarly shaped and brightly colored brands are indistinguishable. This redesign was apothecary inspired and will stand out on the shelves with its eye-catching features.