Merriam-Webster

"There's A Word For That"

Words are hard. But never fear, Merriam-Webster can help! This fun educational campaign puts words in a context that makes them easier to understand and ultimately use. 

Art Director + Designer: Kayla Carrillo
Copywriter:  Kait Pennybacker
Student Campaign

Emoji Thesaurus 

Sometimes that emoji doesn't cut it. Get your point across, and say what you really mean by using a suggested word from Merriam-Webster. 

When one or more emojis are typed, the Merriam-Webster extension formulates a word that more accurately describe what you mean. This encourages people to use their words. 

Single Emoji Thesaurus

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Multiple Emoji Thesaurus 

Social Extensions

Don't use the same boring phrases as everyone else. Instead, spice it up a little. Impress your friends. Certain phrases automatically highlight blue, followed by a word suggestion from Merriam-Webster. 

Urban Dictionary Placement

Goal: Pop-up ads are placed on Urban Dictionary in order to gain attention and educate individuals that there is a word they could be using instead of inaccurate slang.