Merry Maids

"Get It Together"

We all have someone in our lives who we care for dearly, but let's face it: they are a mess. The goal? Give your friend a hint, and let Merry Maids do the dirty work for them.  

Art Director + Designer: Kayla Carrillo
Copywriter: Hannah Sanderson
Student Campaign

Print Advertisements with Removable Postcard

Location: Magazines such as Men's Health and Cosmopolitan

Goal: To reach a demographic of young professionals who are just starting to acquire discretionary income. These are people who care about appearance and are willing to encourage their messy friends to take a hint, and hire Merry Maids cleaning service.  

 Post Card Copy:   Dear Friend,  It's only thirty-seven steps from your door to the trash chute. I walk six blocks to hang out with you. Call Merry Maids and I'll come around.  Take Care, A Concerned Pal <3       

Post Card Copy: 

Dear Friend,

It's only thirty-seven steps from your door to the trash chute. I walk six blocks to hang out with you. Call Merry Maids and I'll come around.

Take Care, A Concerned Pal <3 

 

 

 Post Card Copy:  Hey Babe,  It's not that I don't love you- I just don't love your bathroom. Someone's got to clean that toilet, and it's not going to be me. Make it Merry Maids.&nbsp;  XOXO, Girl Sick of Squatting &lt;3&nbsp;

Post Card Copy:

Hey Babe,

It's not that I don't love you- I just don't love your bathroom. Someone's got to clean that toilet, and it's not going to be me. Make it Merry Maids. 

XOXO, Girl Sick of Squatting <3 

 
 Post Card Copy:&nbsp;  Hi Roomie,  We share a lot of good times together. But&nbsp;we also share the&nbsp;living room. If you want me to renew our lease, hire Merry Maids.&nbsp;  Sincerely, That Person That Has To Live With You &lt;3&nbsp;

Post Card Copy: 

Hi Roomie,

We share a lot of good times together. But we also share the living room. If you want me to renew our lease, hire Merry Maids. 

Sincerely, That Person That Has To Live With You <3 

 
 

Twitter Integration

Enter your messy friend's Twitter handle, select the mess, we'll generate the complaint. Then "Merry Maids Anonymous" tweets the complaint to your messy friend. Hopefully, they'll take the hint and hire Merry Maids. 

 

Tinder Integration

Everyone has to love their favorite wing woman. Let her help you get it together. You'll thank her, and so will the ladies. 

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