"Get It Together"
We all have someone in our lives who we care for dearly, but let's face it: they are a mess. The goal? Give your friend a hint, and let Merry Maids do the dirty work for them.
Art Director + Designer: Kayla Carrillo
Copywriter: Hannah Sanderson
Print Advertisements with Removable Postcard
Location: Magazines such as Men's Health and Cosmopolitan
Goal: To reach a demographic of young professionals who are just starting to acquire discretionary income. These are people who care about appearance and are willing to encourage their messy friends to take a hint, and hire Merry Maids cleaning service.
Enter your messy friend's Twitter handle, select the mess, we'll generate the complaint. Then "Merry Maids Anonymous" tweets the complaint to your messy friend. Hopefully, they'll take the hint and hire Merry Maids.
Everyone has to love their favorite wing woman. Let her help you get it together. You'll thank her, and so will the ladies.