National Coalition for the Homeless
As a society, it has become increasingly easier to avert one's eyes to the homeless population. Most have become desensitized to the fact that there are individuals who call the streets home. The time has come to face this issue. This campaign aspires to first and foremost serve as a bold reminder, and secondly to elicit donations.
Art Director + Designer: Kayla Carrillo
Copywriter: Lacey Rouse
Would you allow a homeless person to live on your timeline? Or would you avert your eyes?
Facebook Timeline Variations
Snapchat Copy: Don't Avert Your Eyes. Face This. Is It Easier To Look Away?