National Coalition for the Homeless

"Face This"

As a society, it has become increasingly easier to avert one's eyes to the homeless population. Most have become desensitized to the fact that there are individuals who call the streets home. The time has come to face this issue. This campaign aspires to first and foremost serve as a bold reminder, and secondly to elicit donations. 

 

Art Director + Designer: Kayla Carrillo
Copywriter: Lacey Rouse
Student Campaign

Instagram Integration

 

Facebook Integration

Would you allow a homeless person to live on your timeline? Or would you avert your eyes?

 
 

Facebook Timeline Variations 

Snapchat Integration

Snapchat Copy: Don't Avert Your Eyes. Face This. Is It Easier To Look Away?