Rent The Runway
"Be The Envy"
Do you really want to be photographed in that outfit again? Skip the embarrassment. Rent high fashion clothing from Rent the Runway, and always be the head-turning envy of the party.
Art Director + Designer: Kayla Martin
Copywriter: Hannah Sanderson
"Overused Outfit Indicator"
After women join Facebook events, they will be sent a notification to test out the Overused Outfit Indicator application.
Working with Facebook Connect, image recognition and time stamps, the application will identify how many times the user has been photographed in the same outfit.
Swipe through looks. Rent a dress. Own the room. #BeTheEnvy
Survival Gift Set
By partnering with invitation printing sites, such as TinyPrints and Vista Print, Rent the Runway will send hostesses kits that will help them survive their big day. Additionally, they will get an outfit rental promo code, so they can be the envy of their upcoming event. All items given in the gift set are also sold on the site.